Web Analytics Consultancy can be easier with Google Analytics

Web Analytics Consultancy can be easier with Google Analytics

Web analytics consultancies offer support to clients whichever web analytics tool they have implemented on their website.  The key is they understand the type of problems that their clients are facing and which data is required to solve these business problems.  However, given the costs of consultancy services, clients prefer work to be done quickly.  Cost is a clear barrier to signing for work with a consultancy, especially if the initial investment required is high before any return can be seen.

The paid web analytics tool like SiteCatalyst, WebTrends and Coremetrics offer a lot for your money.  With SiteCatalyst, you can implement over 200 custom variables of different types and configure the tool to link reports in whatever way is best for your business.  This level of customisation is amazing but it also leads to a very complex tool that can make it difficult to quickly extract usable information.  It is difficult to remember all of your options, how they interact, what are the best ways to get information out of the web analytics tool to answer the business questions that are being asked.  In order to answer these questions effectively, you need to be using the web analytics tool on a regular basis, learning the particular set-up.  While this is the job of a full time employee or the task that is set for a web analytics contractor, it can be a challenge for a consultant with a high daily rate who is tasked with a get in, get answers, give recommendations on actions to improve business performance and get out approach.

With that in mind, it can be easier for a web analytics consultant to work with clients who use Google Analytics.  Google Analytics is a simpler web analytics tool in a lot of ways, it only allows five custom variables, events are less used and page names commonly default to the website URL structure.  However it does offer some powerful features which in the hands of an experienced and creative web analyst, more than make up for the lack of custom implementation.  With features like Advanced Segmentation and Filters, it is possible to quickly come to grips with the data and extract out relevant insights and intelligence.  Business questions can be answered and recommendations made for actions the organisation can take to improve business performance.

Beyond this, Google Analytics is also great for web analytics consultant to work with as the configuration is not that technical.  The options are not that many, create multiple profiles, strip out URL parameters, define internal search, create goals & funnels and create filters.  But with these few elements, amazing things can be done.  Without changing a single line of code, a non-technical web analyst can transform near unusable web analytics data into something that can highlight the key weak points of a website, account for both micro and macro conversion actions and detail what content visitors are most interested in.

The lack of complexity and standardisation of reports within Google Analytics reduces the amount of time a web analytics consultant needs to spend on learning the set-up for a new client.  They can use the available features to quickly get to the data they need, spending time on extracting insights from the data and identifying opportunities for actions that the client can take that will lead to an improvement in their business performance.  The initial investment required for web analytics consultancy is greatly reduced allowing organisations to dip their toes in and evaluate the potential return from investing in consultancy with minimal risk.  This benefits both them and the web analytics consultancy that has picked up the new business.

 

About L3 Analytics, web analytics consultancy

L3 Analytics is a London based web analytics consultancy providing in-depth analysis of online data acquired from advanced web analytics tools like Omniture SiteCatalyst, Omniture Discover, Sitestat and Google analytics. They provide advice and consultancy to individual businesses and agencies by deducing insights and intelligence from the web analytics data which is used to drive improvements in business performance.

 

How Does Google Analytics Work?

How Does Google Analytics Work?

Analytic is a webmaster tool which helps you understand how many visitors have visited your website. It is a great tool for online marketers as it helps us understand where our traffic is coming and its fluctuations.It gives a clear summary on the ratio of changes that occurs. At first you go to Analytic main page and sign up . On signing up you will be able to add your website to analytic.Once the website is added you need to at first verify your website . Now, There are Two ways of verifying your website. They can be verified by :-

Adding HTML
Adding Meta tag

Adding HTML :

If you want to verify your website by adding an HTML then just download the file given to you and store it on the desktop of your computer.

At first login to your website or Mysql through your favorite FTP client.
Once the web-browser/remote browser opens open the local browser where you had earlier saved the HTML file.
On locating the file in the local browser just copy it in the root folder of your website.
Go back to Google analytic and simply click the verify button and your website is verified.

Adding META TAG :

If you want to verify your website by adding a META TAG then it is even easier. If you have absolutely no knowledge and are a complete newbie then this is for you.

Copy you entire Index file and paste it on a new notepad as Backup
Copy META TAG
Open the index.php file and scroll down for the first and paste the Meta tag just below it.
After adding save the file.
Go back to analytic and verify site.

Now when you have verified your website you start receiving important data giving you the knowledge about traffic to your website. With analytic you can also set your goals by optimizing your content on your website. As for example if there is a particular article that you have with which you want to attract readers.you can actually know how many hits your article receives on a given day. Just by following the simple methods and the huge network and support that Google boasts off. It becomes relevantly easy for a newbie to make the most with webmaster tools.Especially Google Analytic .

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How to get Started With Google Analytics

How to get Started With Google Analytics

To access Google analytics go to www.google.com/analytics .

Set up a Google account - If you do not already have a Google account you will need to set up an account to continue -click on the link "Sign-up Now" and complete the requested information.

Once your have established an account, login. Click on the "Sign Up" button and you are on your way. It is important to note before proceeding that you must be the owner of the website that you are wishing to track or have the permission of the website owner.

Blog sites such as Wordpress often will have resources that will allow you to place code on your particular Blog page(s).

Setup Google Analytics - You will be directed to a couple of input forms that will ultimately provide you the coding to produce tracking data for your website.

- General Information - On this page you will be asked to submit your website's URL, a name to serve as a domain identifier and finally your country and time zone. (You can elect to identify your locality based on your physical location or your target audience/primary user location.)

- Contact Information - This will simply request your name and your physical location.

- Accept User Agreement - Naturally, Google will request that you approve their Terms of Service. If they are acceptable to you check the box and click on "Create New Account".

- Add Tracking - Finally, Google Analytics will produce a Javascript code for your domain. This should be added to each page of your website at the very end of your page coding between and .

Tracking your website - Once you have inserted the information onto each page, you will return to the Google Analytics page. Click on the link for the website you are wishing to review. This will bring you to the main "dashboard" and provide a wide range of general information including - daily usage, bounce rate, new visits, geographic locality of users, most viewed pages, etc.

You can receive more detailed information by clicking on various menu items. Detailed information will include specifics like what browser your visitors were using, by what means they accessed your page (directly, search engines, etc.), what keywords were used when accessing via a search. Google Analytics offers an area for users to establish goals to focus on specific areas of interest and particular campaigns.

Google Analytics is a powerful tool which offers the user such a wide range of in depth data the greatest risk is becoming overwhelmed by the amount of information received.

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What Is Google Analytics

What Is Google Analytics

Ever wondered about your website visitors -- where they come from and what they do on your website? Get all the answers for free with Google's comprehensive website analytics service that logs and presents detailed statistics about the people who visit your website. Google provides extensive tutorials for newbies while experts can take advantage of custom reports for more flexibility.

Key Features
1. Real-Time - Google Analytics logs and reports each page view within seconds, so you can see statistics about the people who are on your website at the current moment, including how they got to your website, where they are on your website and where in the world they're located.
2. Advanced Segments - Pick out a subset of your website traffic, such as purchasers or new visitors, to analyze the group in isolation. Then, compare the group with another segment of your website traffic.
3. Content Experiments - Bring out the scientist in you by creating different versions of a web page and testing which page is more successful in getting your visitors to perform a predefined action.
4. Ecommerce Tracking - By adjusting your tracking code, you can get a detailed look at your customers, their motivation for purchasing and their purchases. This information will help you identify your top products and effective marketing campaigns.
5. Flow Visualization - Flow charts help you visualize the paths visitors take through your website. It's especially valuable to know where your visitors leave your website during a path toward a potential conversion.
6. AdWords and AdSense Integration - Whether you have pay-per-click ads for your website with Google or ads on your website by Google, statistics on interaction with these components can be included in your Google Analytics reporting.
7. Site Search - Delve into the minds of your visitors by monitoring what they search for while they are on your website. This reveals directions for product or service development, and identifies navigation opportunities.

How It Works
When you insert the Google Analytics tracking code at the top of each web page on your website, the JavaScript is executed every time someone retrieves one of those pages. Using non-intrusive first-party cookies, Google collects anonymous information about the visitor and stores this data on their servers. All of the data is available to you virtually in real-time in your Google Analytics reports.

What This Means for Businesses
Statistics aren't worthwhile to a business if they cannot be implemented. Google Analytics is your key to improving or increasing your return on investment (ROI). The tool allows you to monitor marketing campaigns and track metrics, such as revenue. Determine what's working on your website, and adjust your website design and content accordingly to increase conversions and make more money online with campaigns based on data instead of guesswork.

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Google Analytics and DNN

Google Analytics and DNN

Google Analytics is a free, fully featured website tracking system. It can even synced with Google Adwords to track how different ads work with getting visitors and conversions on your site.

How does Google Analytics work?
A piece of javascript is inserted into any page you want tracked by Google. Every time a viewer looks at your website, it is recorded by Google and tells you all of the pages they viewed with in your website. All the data is collected and stored in your Google account under Analytics.

Integrating Goolge Analytics Into Your Site
Putting javascript into a site can be tough, especially if its already been made or the website is template. However, if you are using DNN, as your content management system, it's as easy as 1,2,3, thanks to the DotNetNuke Google Analytics module. This is a free module that can easily be integrated into your pre-existing Dot Net Nuke site. This module puts the javascript for Google Analytics into your DNN page. The Google Analytics module is a light-weight module that has been designed not to place a heavier load on your website.

Installing your Module on DNN 6:
1.) Login/setup an account at Google Analytics
2.) Login to your DNN Portal as a superuser or host account
3.) Rollover host and go to extensions. Click on the Available Extensions Tab.
4.) Click on the install button next to the Google Analytics module. After the module has been installed, it will appear under the 'Module' drop down list in the Control Panel, under the name "Google Analytics."
5.) On the homepage of your DotNetNuke portal, click 'Add New Module' and add the "Google Analytics" to the page. You will be able to physically see the module in 'Edit' mode, but the module will disappear once logged out of DNN.
6.) To have all pages on your website tracked, click on the 'Settings' control for the Google Analytics module you created, then click on the 'Advanced Settings' section and check the 'Display Module on All Pages'.

This is a great and simple module that allows you to easily check your traffic and look for areas that need some touch ups.

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