What to expect at SES 2015 – From mobile SEO to the internet of things

What to expect at SES 2015 – From mobile SEO to the internet of things
Search Engine Strategies London (SES) 2015 includes exciting and informative sessions on a range of topics – from revamping your PPC campaigns and dealing with mobile SEO to developing a marketing strategy with big data and programmatic advertising ...
Read more on The Drum




This One, Simple Problem Is Killing Your Local SEO Campaign
Local Local SEO might seem confusing, but that's only because of its massive potential. If executed properly and with a focus on improving customer experiences, local SEO can be reduced to a simple series of best practices that any business owner can ...
Read more on Forbes

Here's Vessel's plan to make 'beautiful' mobile ads

Here's Vessel's plan to make 'beautiful' mobile ads
Most entrepreneurs building media platforms tend to scale first, monetize later. YouTube, Facebook, Twitter, Snapchat and others all walked onto Madison Avenue with massive audiences. Vessel, a Web video platform currently in private beta, strolled ...
Read more on Digiday



'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!
Just as in the physical world advertising eventually found its way to airline tray tables, gas pumps and human babies, digital is trying to monetize every nook, cranny and idle pixel of the Internet. Sponsored search created the most dominant business ...
Read more on MediaPost Communications





Over a year in, more smoke than fire from Fusion
And Fusion, whose digital staff has grown to 120 people across editorial, design and product, is now eyeing more ways it can both grow its audience and monetize it via a Fusion branded content studio. But there's a risk inherent in being Fusion ...
Read more on Digiday

iPod Facts You Should Know

iPod is one of the most successful consumer electronic products in history. It is the best selling mp3 / mp4 player in the market today. The combination of sound quality, sleek design and unique user interface, made the iPod a hit, causing an entire industry of accessories to emerge almost overnight.

The Apple Corporation first released the iPod on October 23, 2001.

Presently we are now on the 5th generation of iPod.

The first generation - Mp3 player with mechanical scroll wheel and four buttons.
The second generation - It has touch-sensitive wheel, 10 GB and 20 GB hard drives.
The third generation - It has touch-sensitive bottoms and USB connectivity.
The fourth generation - It has click-wheel and only two hard disk version, 20 GB and 40 GB.
The fifth generation - Mp4 player with 60 GB memory storage and video capability.

iPod has won several awards ranging from engineering excellence, to most innovative audio product. Very often it receives favorable reviews on looks, designs and handling.

iPod was designed as an mp3 / mp4 player for people with an active lifestyle. It is compact, sturdy and lightweight enough to take with you wherever you go. It was designed to fit comfortably in the palm of your hand or to be carried into a pocket or purse for easy transportation.

It comes in many storage capacities from 512 MG to 80 GB. The amount of memory it can hold, depends on the model or on the compression rate of your songs.

As an mp3 player it was designed to provide the best quality sound. It has a powerful 60 MW amplifier so it can deliver audio as loud as you want. It also has a 20 MZ to 20 KHZ frequency response, which means you can hear distortion free music at the lowest pitches.

iPod built-in rechargeable battery provides between 8 to 20 hours of music playtime depending on your model. Using the appropriate stereo adapter your iPod will sound great on your home or car stereo system. All iPod`s come as standard with a non removable lithium rechargeable battery. The battery charge will last about 14 to 28 days without use. The lcd display shows the battery level on the upper right corner of the screen. You may charge your iPod by connecting it to an Apple iPod Power Adapter or connecting it to a USB port of a computer. A full charge takes approximately four hours while 80% charge will require at least one hour.

Apple has designed the iPod, as an mp3 player, to work with the iTunes media library software, which allows you to select your music on your computer and on your ipod. iTunes can automatically synchronize this mp3 player with specific playlists or with the entire content of a music library each time you connect your iPod to a host computer.

The first three generations of iPod used two ARM 7TDMI derived CPUs running at 90 MHZ, while later models have variable speed chips which run at a peak of 80 MHZ to save battery life. Another great feature of owning an iPod is the fact that someone can record a discussion and then post the audio file on the internet. This means people can download the file and listen to the file on their iPod. As an mp4 player, with iTunes 4.9, you can now browse and subscribe to podcasts at the iTunes Website. Podcasts are radio shows or other audio/video programs that are downloadable over the internet.

In order for you to be a more satisfied iPod customer, as to the usability and longer battery life spam of this mp3-mp4 player you should consider the following tips:

- Keep it turned off when not using it.
- Update to the latest software.
- Keep it at room temperature whenever possible.
- If you are not using the backlighting, turn it off.
-Turning off the equalizer will save you battery.
- Use compressed songs.

With the availability of compact audio format, we have had mp3 players such as iPod, which provided an unprecedented portability to eager electronic consumers. Now iPod, as mp4 players, is already able to deliver video capability and a whole new set of features and services yet to come.

Mobile Apps Coupons & Deals

The world has moved from working on the laptop to making smartphones the one-stop shop for all business and personal needs. Apps are now the new means of working through mobile devices. Mobile apps or mobile application softwares are computer programs designed to run on smartphones, tablets and other mobile devices. What most of us don’t know is that in 2010, the popular word apps was listed as “Word of the Year” by the American Dialect Society.Mobile apps started out as information retrievals including including email, calendar, contacts, stock market and weather information.

But now the demand for these easy and simple to use softwares has risen. Mobile apps are found in all categories such as games, factory automation, GPS and location-based services, banking, order-tracking, ticket purchases, mobile medical apps, ordering vegetables, displaying your portfolios and much more. This wide range has brought in a new curious user. Thereby making digital goods monetization a viable sales proposition for enterprises.

A study showed that during the last quarter in 2014, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8%. Another report estimates that the app economy creates revenues of more than €10 billion per annum within the European Union. And with the growth of the app market, over 529,000 jobs have been created in 28 EU states.

Apps are usually available through different distribution platforms. Some apps are free, while others must be bought. And the price would vary depending on the device. But to make this purchase process easier, the ideal solution is Paychamp. This is a secure digital goods payment platform. It enables the user to pay for virtual goods via mobile. The user does not need a credit or a debit card. It also facilitates non-banking payments, so the customer does not need to have a bank account too. Moreover, it does not store any transactional information.

Paychamp works with post-paid as well as pre-paid connections. The amount is billed to the user’s phone bill. Integrating Paychamp is also an easy process. It takes only 24 hours to start reaping the benefits of this mobile carrier billing solution.

Paychamp is useful for in-app purchase too. For instance many e-commerce sites are now using the apps to monetize their goods. Some features such as music and videos are also integrated in apps which are payable. All these payments can be made through Paychamp. This micro-billing mode is best suited for purchases upto Rs 500.

Free or discount--these two words are what create a buzz anywhere. All of us like something which is gifted or is extra or earned without much effort. And another crowd puller is discount. Coupons and deals are for the price conscious consumer.

A little less, a little more, and that’s what the e-commerce sites are now encashing on. Deals, coupons, promotions, samples, have become the norm on the internet.

Traditionally coupons have been issued by manufacturers or by retailers. They are also widely distributed through social media, email newsletter and mobile devices. And India is a huge market.Different types of coupons are those offering discounts, free shipping, buy-one get-one, first-time customer coupons, free trial offer, launch offers, festival offers and free giveaways. There are also grocery coupons, store coupons, manufacturer’s coupons. Most deals or coupons have an expiry date.